On the eve of the New Year and after 25 years in Corporate Diplomacy, I am delighted to announce the culmination of an exclusive project that we have initiated with Andrássy University Budapest: The “AUB Corporate Diplomacy Academy” at Festetics Palace in Budapest, Hungary.
Bridging business with diplomacy, Corporate Diplomacy manages
relationships with diverse stakeholders in order to build trust and increase value. A booming global job market is now emerging for Corporate Diplomacy experts as organisations become increasingly active diplomatic players.
The first in the AUB Microcredential series, “Fundamentals of Corporate Diplomacy”, is scheduled to take place in April 2026 at the magnificent Festetics Palace venue. This course is designed for a small number of eligible corporate executives, senior policymakers, and executives in business associations and chambers of commerce, as well as PhD candidates in their final year. Participants will interact with veterans of both Public and Corporate diplomacy and develop the necessary qualifications, skills and profile for senior career tracks in Corporate Diplomacy, Economic Diplomacy, and Public and Governmental Affairs.
I am most grateful to Andrássy University Budapest, and in particular to Prof. Stefan Okruch and Nicolas Hatz (MBA, LL.M.), for sharing this vision from the outset and for their team spirit. We all look forward to shaping the future of Corporate Diplomacy by qualifying the very professionals who practise it.